ABOUT US

WHY BLUFFAJO

BLUFFAJO

Where Beauty Meets Luxury

Welcome to the world of Bluffajo, where beauty meets luxury in perfect harmony. Bluffajo Cosmetics is not just makeup, it is a lifestyle. We are here for the discerning beauty enthusiast who seeks nothing less than premium pigments without compromise.

A Bluffajo face is the epitome of flawless and fierce. The term ‘Bluffajo’ derives from the rich vernacular of Liberia, West Africa, where it’s used to describe individuals who embrace both their inward and outward beauty. It describes individuals who effortlessly embody a unique blend of sensuality, sophistication, and cosmopolitan style.

But the spirit of a Bluffajo transcends borders and cultures. It’s a celebration of beauty in all its forms, and it’s an invitation for you to embrace your own unique beauty journey.

Join us in the world of Bluffajo and discover the true essence of beauty.”

OUR STORY

THE BLUFFAJO BEHIND IT

Bluffajo Is an inclusive holistic hybrid makeup and skincare beauty brand curated for the beauty enthusiast who desires premium pigments without compromising luxury. Bluffajo Cosmetics transforms the culture of beauty through youth and woman empowerment, through advocacy in underserved and marginalized communities.
Bluffajo Cosmetics does not contain any parabens, dyes, or harmful chemicals and more importantly (does not test on animals). Bluffajo Cosmetics’ preferences in color, texture, mood, lifestyle and visual merchandising are essential to our beauty brand. Every Bluffajo Cosmetics client makes an individual statement when using our brand. We are clean beauty obsessed. Our stabilized and long-lasting non-bleeding formulas with no harmful chemicals, are easy to use and are backed by over two decades of beauty experience.

Bluffajo, a holistic family-owned boutique Cosmetic Brand, was self-started with four products by a single mom with one son by selling raffle tickets. We have grown from four products to 269 products and Head Quartered in four Countries: the United States, Liberia, Nigeria, and Ghana. We are a female-Liberian-American-owned Cosmetic Brand, with a focus on clean consumer products. We do not test on animals, we have no fillers, no parabens, no talc, and no dyes. Only high-end raw materials that are rich in premium ingredients are utilized in our products. Bluffajo Cosmetics is passionate about its community and communities around the world.

Maisie Dunbar, Single Mom, A named United Nations Goodwill Ambassador, TedEx Speaker, beauty industry speaker and facilitator, and a Global award-winning beauty business leader with over 30 years of industry experience. Her notable multi-businesses include success as a trained and licensed celebrity make-up artist, master nail and skincare therapist, Oncology Certified skin care therapist, massage therapist, reflexologist, author, and owner and founder of Maisie Dunbar Beauty Brands. With her comprehensive capabilities, she prioritizes providing women and youth with skillful training to increase their beauty business acumen and sustainability worldwide. Her years of experience have secured her as a renowned global citizen, advocate, and beauty change agent.

OUR PASSION

WHY BLUFFAJO

Our Passion is to provide an experience for each guest that is so outstanding it has them telling their friends & family. Our commodity is LIFE STYLE!

Our business is a bench mark in the community for impeccability, integrity, business systems and is legally sound.

WHY BLUFFAJO

CHOOSE THE BEST

– Personal Touch.
– All Natural.
– Easy to remove.
– Premium Pigments.
– Shields the skin and prevents breakout.
– Affordable.
– Supports youth & gender initiatives.
– Non-comedogenic
– Alcohol and Fragrance free
– Oil free

OUR MISSION

WHY BLUFFAJO

To deliver unmatched, affordable, all-natural beauty experiences that empower and transcend expectations. We redefine and reshape the beauty culture by infusing authenticity of natural allure into every share, advocating for youth and women in underserved communities, fostering confidence and self-expression, and catalyzing positive change.

Philosophy: If it is safe to ingest, it safe to put on your skin!

VALUES: DIGNITY, RESPECT, HONESTY, INTEGRITY

OUR IMPACT

WHY BLUFFAJO

For over three decades, Maisie Dunbar Beauty Brands has been a relentless force for positive change. We are wholly dedicated to our community and the broader world, driven by a deep commitment to the causes we hold dear.

In partnership with exceptional nonprofits and NGOs such as The Steve and Marjorie Harvey Foundation, The United States State Department Academy of Women Entrepreneurs (AWE) Program, Moda Y Flores, Donna Karen Urban Zen, Girls Who Brunch, The O’Jays Scholarship Fund, and Color Glam, we have achieved remarkable milestones:

  • Empowering Women and Youth: We’ve trained over 5,000 women and youth, equipping them with skills and knowledge to pursue their dreams.
  • Inspiring Minds: Through lectures and seminars, we’ve ignited the ambitions of countless young individuals, encouraging them to aim for greatness.
  • Transformative Beauty: More than 2,000 beauty makeovers have boosted confidence and self-esteem.
  • Supporting Education: We’ve donated over 5,000 school supplies and personal hygiene kits, ensuring that underserved communities have access to essential resources.

Maisie Dunbar Beauty Brands serves as a global beacon of beauty advocacy, social impact, and change. We are global beauty ambassadors, citizens of the world, change-makers, and champions of beauty’s transformative power, working tirelessly to create a better world for all.

Bluffajo’s Focus on Sustainability and Youth Impact:

At Bluffajo Cosmetics, we are pioneering Pan-African excellence, illuminating beauty traditions and innovations from Liberia to South Africa, and beyond. Our commitment to sustainability is not just a trend; it’s embedded in our identity. By championing diversity, inclusivity, and authenticity, we’re rewriting the global beauty narrative, celebrating the unique beauty in every individual.

Empowering Humanity Through Beauty:

Our mission goes beyond cosmetics; we are a lifestyle We envision a future where every Bluffajo purchase drives meaningful change. We actively support initiatives empowering youth, women, and underserved communities, spreading the transformative power of beauty.

Sustaining Authentic Connections:

In a world often characterized by superficiality, Bluffajo remains deeply human. We listen, engage, and evolve with our community, embodying the values of authenticity, honesty, and integrity.

With unwavering determination, Bluffajo Cosmetics is not just a beauty brand; we’re a catalyst for global change. Join us on this remarkable journey as we rewrite beauty narratives, empower humanity, and make an indelible mark on the world.

Clean Beauty for a Sustainable Future:

Clean beauty is more than a trend; it’s a commitment to a sustainable future. As conscious consumers, we seek to minimize our carbon footprint and promote products that align with our values.

Diverse and Inclusive Beauty:

Clean, vegan, and non-toxic beauty brands understand that beauty knows no boundaries. They formulate products catering to a wide range of skin tones and types, ensuring everyone can experience clean beauty.

Educational Resources and Empowerment:

Clean beauty brands provide educational resources, empowering individuals to make informed choices about skincare and makeup. They emphasize the importance of understanding one’s skin as the body’s largest organ, fostering a knowledgeable and empowered community.

OUR PURPOSE

WHY BLUFFAJO

Our purpose is to transform the Bluffajo experience into an unforgettable and life-changing journey. Be it a personal beauty transformation, a professional training seminar, or an entrepreneurial mentoring session, Bluffajo is your compass, guiding you towards a new and empowered self.

OUR VISION

WHY BLUFFAJO

Inspiring Beauty, Empowering Lives. Bluffajo Cosmetics envisions a world where natural beauty is a catalyst for empowerment and positive change. Rooted in dignity, respect, honesty, and integrity, our vision transforms the culture of beauty to uplift youth and women worldwide.”

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