FATHER'S DAY SPECIALS, 20% OFF ALL CLEANSING BAR SHOP NOW
Learn more

About Us

WHY BLUFFAJO

Where Beauty Meets Luxury

Welcome to the world of Bluffajo, where beauty meets luxury in perfect harmony. Bluffajo Cosmetics is not just makeup, it is a lifestyle. We are here for the discerning beauty enthusiast who seeks nothing less than premium pigments without compromise. A Bluffajo face is the epitome of flawless and fierce. The term ‘Bluffajo’ derives from the rich vernacular of Liberia, West Africa, where it’s used to describe individuals who embrace both their inward and outward beauty. It describes individuals who effortlessly embody a unique blend of sensuality, sophistication, and cosmopolitan style. But the spirit of a Bluffajo transcends borders and cultures. It’s a celebration of beauty in all its forms, and it’s an invitation for you to embrace your own unique beauty journey. Join us in the world of Bluffajo and discover the true essence of beauty. Maisie Dunbar, Single Mom, A named United Nations Goodwill Ambassador, TedEx Speaker, beauty industry speaker and facilitator, and a Global award-winning beauty business leader with over 30 years of industry experience. Her notable multi-businesses include success as a trained and licensed celebrity make-up artist, master nail and skincare therapist, Oncology Certified skin care therapist, massage therapist, reflexologist, author, and owner and founder of Maisie Dunbar Beauty Brands. With her comprehensive capabilities, she prioritizes providing women and youth with skillful training to increase their beauty business acumen and sustainability worldwide. Her years of experience have secured her as a renowned global citizen, advocate, and beauty change agent.
Download MediaKit
OUR STORY

Welcome to Bluffajo Cosmetics. Welcome to a beautiful revolution..


Bluffajo Cosmetics, deeply rooted in Germantown, MD, is more than just a cosmetic brand; it is a testament to the transformative power of vision, determination, and dreams. Born from humble beginnings, we have evolved into a holistic, family-owned boutique, symbolizing resilience, and the pursuit of excellence.


Our journey commenced with the unwavering dedication of a single mother who believed in her vision. With nothing but a dream and the proceeds from raffle ticket sales, Bluffajo Cosmetics took its first steps. Today, we proudly stand as a beacon of change, offering a diverse and unparalleled range of 269 clean beauty and non-toxic products. Meticulously designed, our products cater to the unique needs of women of color, embodying the spirit of inclusivity and empowerment.


Our mission transcends the boundaries of the beauty industry. It is a commitment to transforming the culture of beauty itself. At the core of our purpose is the advocacy for empowerment, especially within underserved and marginalized communities. We firmly believe that beauty should be a unifying force, accessible to all.


Bluffajo Cosmetics is founded on principles of inclusivity, sustainability, and transparency. We staunchly oppose animal testing, and our products are crafted without fillers, parabens, talc, or dyes. Instead, we take pride in using premium, ethically sourced ingredients that deliver the quality our customers deserve.


In every product we create, every community we touch, and every dream we inspire, Bluffajo Cosmetics is redefining beauty for the better. We extend an invitation to you to join us on this remarkable journey toward a world where beauty knows no bounds. Together, we are the change we wish to see in the world of cosmetics one lipstick at a time.

Download Resume
OUR PASSION

Where Beauty Meets Luxury

At Bluffajo, our profound passion revolves around empowering women to fully embrace their true selves. We are not just a cosmetic brand; we are a holistic, family-owned boutique that believes in the power of self-acceptance and self-expression. Bluffajo's remarkable journey began with a single mother, her young son, and a vision to make a difference. With humble beginnings, we initiated our venture by selling raffle tickets to fund our cosmetics line, starting with just four products. In addition to our commitment to crafting exceptional cosmetics, we are dedicated to sourcing materials in alignment with the United Nations Sustainable Development Goals (SDGs) sustainability business model. This commitment reflects our desire to create beauty products that are environmentally responsible and socially conscious. The name "Bluffajo" finds its roots in the rich culture of Liberia, West Africa, where it is used to describe individuals who exude sensuality, sophistication, and cosmopolitan flair while embracing both inner and outer beauty. Although rooted in Liberian culture, the spirit of a Bluffajo transcends cultural boundaries, resonating with women around the world. Our dedication extends beyond cosmetics. I actively engage with and motivate young mothers through speeches and discussions, fostering inspiration and empowerment as they navigate the challenges of motherhood and pursue their aspirations.
The Bluffajo

Mission

To deliver unmatched, affordable, all-natural beauty experiences that empower and transcend expectations. We redefine and reshape the beauty culture by infusing authenticity of natural allure into every share, advocating for youth and women in underserved communities, fostering confidence and self-expression, and catalyzing positive change. Philosophy: If it is safe to ingest, it safe to put on your skin! VALUES: DIGNITY, RESPECT, HONESTY, INTEGRITY
The Bluffajo

Purpose

Our purpose is to transform the Bluffajo experience into an unforgettable and life-changing journey. Be it a personal beauty transformation, a professional training seminar, or an entrepreneurial mentoring session, Bluffajo is your compass, guiding you towards a new and empowered self.
The Bluffajo

Vision

Inspiring Beauty, Empowering Lives. Bluffajo Cosmetics envisions a world where natural beauty is a catalyst for empowerment and positive change. Rooted in dignity, respect, honesty, and integrity, our vision transforms the culture of beauty to uplift youth and women worldwide.
The Bluffajo

Impact

For over three decades, Maisie Dunbar Beauty Brands has been a relentless force for positive change. We are wholly dedicated to our community and the broader world, driven by a deep commitment to the causes we hold dear. In partnership with exceptional nonprofits and NGOs such as The Steve and Marjorie Harvey Foundation, The United States State Department Academy of Women Entrepreneurs (AWE) Program, Moda Y Flores, Donna Karen Urban Zen, Girls Who Brunch, The O’Jays Scholarship Fund, and Color Glam, we have achieved remarkable milestones: Empowering Women and Youth: We’ve trained over 5,000 women and youth, equipping them with skills and knowledge to pursue their dreams. Inspiring Minds: Through lectures and seminars, we’ve ignited the ambitions of countless young individuals, encouraging them to aim for greatness. Transformative Beauty: More than 2,000 beauty makeovers have boosted confidence and self-esteem. Supporting Education: We’ve donated over 5,000 school supplies and personal hygiene kits, ensuring that underserved communities have access to essential resources. Maisie Dunbar Beauty Brands serves as a global beacon of beauty advocacy, social impact, and change. We are global beauty ambassadors, citizens of the world, change-makers, and champions of beauty’s transformative power, working tirelessly to create a better world for all. Bluffajo’s Focus on Sustainability and Youth Impact: At Bluffajo Cosmetics, we are pioneering Pan-African excellence, illuminating beauty traditions and innovations from Liberia to South Africa, and beyond. Our commitment to sustainability is not just a trend; it’s embedded in our identity. By championing diversity, inclusivity, and authenticity, we’re rewriting the global beauty narrative, celebrating the unique beauty in every individual. Empowering Humanity Through Beauty: Our mission goes beyond cosmetics; we are a lifestyle We envision a future where every Bluffajo purchase drives meaningful change. We actively support initiatives empowering youth, women, and underserved communities, spreading the transformative power of beauty. Sustaining Authentic Connections: In a world often characterized by superficiality, Bluffajo remains deeply human. We listen, engage, and evolve with our community, embodying the values of authenticity, honesty, and integrity. With unwavering determination, Bluffajo Cosmetics is not just a beauty brand; we’re a catalyst for global change. Join us on this remarkable journey as we rewrite beauty narratives, empower humanity, and make an indelible mark on the world. Clean Beauty for a Sustainable Future: Clean beauty is more than a trend; it’s a commitment to a sustainable future. As conscious consumers, we seek to minimize our carbon footprint and promote products that align with our values. Diverse and Inclusive Beauty: Clean, vegan, and non-toxic beauty brands understand that beauty knows no boundaries. They formulate products catering to a wide range of skin tones and types, ensuring everyone can experience clean beauty. Educational Resources and Empowerment: Clean beauty brands provide educational resources, empowering individuals to make informed choices about skincare and makeup. They emphasize the importance of understanding one’s skin as the body’s largest organ, fostering a knowledgeable and empowered community.
×